What to do when you’ve gots to get your cola but you’ve got no hard currency? In 1989, the Soviet Union paid for a whopping $3b worth of Pepsi with 17 submarines, a cruiser, a frigate and a destroyer. Had Pepsi chosen to re-operationalise their newly acquired military hardware, they’d have been the 6th largest military power in the world and the 4th largest submarine power.
